Sunday, August 5, 2012

Mastering the art of Google Searching

GOOGLING HOW TO GOOGLE GOOGLE

I've been recently completed the Powersearching with Google course.  As an "information professional" I've spent long hours with various blessed souls teaching me in online searching. Online searching was mostly taught as an overall concept in library school. Many different search engines have the functionality of combining search terms in various ways and limiting search results.

The trick is finding out which words or characters the search engine uses to accomplish these tasks (i.e. limiters and operators). How can I find information on the architecture of  both Golden Gate Bridge and London Bridge? I want to search types of beetles, how can I stop getting results that involve John, Paul, George, and Ringo? The problem here being that every search engine does this slightly differently.

So I was totally excited when I found out that Google was providing online training on how to do all these fun things. The Power with Google training covered Google Search, Images, Videos, Translate, Maps and a number of their other tools. Since the Google tools are constantly evolving, a lot of the information was new since the section in my online searching class. So here is a brief run-down of the things I thought were really noteworthy.

VERY COOL STUFF

- Search by Image allows you to upload an image file and Search for similar images or web results based on your uploaded file
         ~ What the heck is that thing?
         ~ I know! That there is a...Well, that's a....What the heck is that thing?
- Color Limiting in Google Image Search
         ~ I want a picture if P!nk...in pink!
- Site: vs Insite: limiters
         ~ site: ToBe.com OR  insite: not to be
-"Easter egg" of calculating numbers based on jokes
         ~ "the answer to life the universe and everything" plus "the loneliest number" = 43

REASONABLY COOL STUFF: I.E GOOGLE BEING COOL

- Google Translate vs Translate Foreign Language pages
         ~ Do you want to translate a phrase in another language or search webpages in 
            other languages?
- Discussion of Credibility in Google Search results
         ~ Google knows their search results are a popularity contest...and they are Google 
            enough to admit it!
- Searching as an Iterative process
- Teaching details first and theory afterwards 
- Discussion of importance of not taking Google search results at face value
- Discussion of how to verify information of one Google tool with information from another Google tool
         ~ Found "Call me Ishmael"quote  in Google Search. Check Google Books to 
            find out who to call Ishmael
- Use of phrase "sanity check" Hehehehehe...they assume I'm sane.
- Advice to "identify your sources" No Joke!

NOT SO COOL STUFF 

- "Occasional Misconceptions" CYA moment at the end of Lesson 5
        ~ Google would like to take this moment to say No, you cannot buy your way to the top of
           Google Search results...you naughty naughty corporation!
- Regional access to search features presented too late for use within activities
        ~ Trainee: I'm Canadian and cannot the search features you describe in Lesson 2
        ~ Google: Lesson 4- Search Features ...including Regional Access
- Spellcheck
        ~ Google, you are a wise, charitable, and humanitarian company. So, for the love of 
           FSM, please Spellcheck your Text Versions!
-  Better integration with Google Drive or Google Bookmarks for saving training materials
        ~ I had to do all of this manually in Drive and Google Bookmarks. 
        ~ Lesson 4.5 was not even made a savable file. Nor were the Activities
       
FINAL REVIEW

Overall, I really enjoyed this training! I think the Lessons were well organized to be of reasonable length, well thought out, and with the previously mentioned exception in reasonably good order. The video presenters were well spoken. And the text versions still made sense for when I needed to use them because I had no access to audio on my computer.

I learned how to use the searching concepts that I already knew within Google by learning their operators and limiters. I learned different search features within different Google tools, and the best way to combine them for best results. I learned about tools and features that I had not known existed. Built in measurement conversion anyone?

I really appreciated the whole of Lesson 5's discussion on Credibility of  verification of sources. People searching Google all too often take the first few results as gospel. Lesson 5 was very realistic about how Google's algorithms try to make their results relevant to the searcher, but the results they return are not always credible or authoritative. I think it was very cool of them to own up to this and to show people how to use their tools and features to better verify search results. I would go the extra step of trying to verify results with a source outside of Google, but that may just be me.

My one big criticism is that the training platforms that Google used for the class could have been better integrated with some of their other tools to make it more accessible to Registrants. I wish they had made the training videos into shared URLS for Google Bookmarks. Another way to do it would be to make the Text Versions shared documents in Google Docs so Registrants could upload them to Google Drive. Preferably, I would have like to have seen both. I can understand Google wanting to protect their training content. But registration was free and I would like to keep the files to refer back to later.

Also not everybody heard about the training by the Registration deadline. So it might be beneficial for Google to either re-open registration periodically, or make the training materials more shareable between Google accounts and Google account holders.

FINAL THOUGHT

Is it bad that I'm leaning toward buying an Android phone just because of this teaching tool? Ooh the search immersion!

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